Get ready to elevate your online presence and connect with your target audience like never before!
Our social media management service is to help your business get seen on popular social media platforms such as facebook, instagram, youtube and more! Partnering with us will allow you to focus more on your business and what you do best and allow us to manage your social media content strategy to grow your audience and customers.
Through our process, it allows us to gain a deep understanding of your brand, audience, and services, enabling us to create compelling and effective social media campaigns.
By following this 3-step process, our team can work with you to develop a solid strategy, create engaging content, and
consistently optimise their efforts to achieve desired outcomes for their clients.
The first step is to develop a comprehensive strategy. This involves understanding your goals, target audience, and competitive landscape.
We start by conducting thorough research to identify the platforms where the target audience is most active.
Define your unique value proposition and establish key messaging pillars that align with your brand identity.
Set specific, measurable, achievable, relevant, and time-bound (SMART) goals to guide the social media efforts.
Develop a content calendar that outlines the types of content, posting frequency, and themes.
Additionally, determine the metrics to track and evaluate the social media strategy's success.
The first step is to develop a comprehensive strategy. This involves understanding your goals, target audience, and competitive landscape. Start by conducting thorough research to identify the platforms where the target audience is most active. Define your unique value proposition and establish key messaging pillars that align with your brand identity. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals to guide the social media efforts. Develop a content calendar that outlines the types of content, posting frequency, and themes. Additionally, determine the metrics to track and evaluate the social media strategy's success.
Once the strategy is in place, the next step is to create and manage compelling content.
This involves curating or creating engaging text, images, videos, or graphics that align with the brand's messaging and resonate with the target audience.
Maintain consistency in branding elements, such as logos, colours, and fonts, to establish a cohesive presence across platforms. Schedule and publish content according to the content calendar, ensuring optimised timing for maximum visibility.
Regularly monitor and moderate comments and messages, responding promptly and professionally. Keep abreast of trending topics, industry news, and relevant hashtags to stay relevant and enhance engagement.
The final step is to measure, analyse, and optimise social media performance. Utilise analytics tools provided by social media platforms or third-party software to track key metrics such as reach, engagement, conversions, and audience demographics.
Regularly review the data to identify trends, patterns, and areas for improvement. Adjust the social media strategy accordingly, optimising content, posting times, or targeting methods to maximize results.
Experiment with A/B testing to determine the most effective approaches.
Stay updated on social media best practices, algorithm changes, and emerging trends to stay ahead of the competition and drive continuous improvement.
The final step is to measure, analyse, and optimise social media performance. Utilise analytics tools provided by social media platforms or third-party software to track key metrics such as reach, engagement, conversions, and audience demographics. Regularly review the data to identify trends, patterns, and areas for improvement. Adjust the social media strategy accordingly, optimising content, posting times, or targeting methods to maximize results. Experiment with A/B testing to determine the most effective approaches. Stay updated on social media best practices, algorithm changes, and emerging trends to stay ahead of the competition and drive continuous improvement.
3 x posts a week, on x 2 platforms of your choice (Facebook, Instagram, Youtube, Linkedin, Google My Business).
Includes editing + creation of Instagram Reels videos.
Receive ongoing support, instruction and prompts of different video ideas to film for Reels. AKA we send you trending prompts, you film and send raw footage, we edit and post!
Scroll stopping content creation from provided imagery/videos or stock imagery, with any graphic design & basic video editing included. Curated content may also be included in the content mix.
Dedicated Local Account Manager
Monthly digital report focussing on the metrics that measure the success & impact of the organic content strategy.
Quarterly 60 minute meeting to discuss ideas around social campaigns, run through digital report & discuss action items.
Being one of the most popular and well-established social media networks, Facebook reaches billions of potential customers through its network. On average, there are around 1.62 billion daily active users on Facebook.
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The power of visuals leaves a mark on every individual’s mind. Every brand can market their product or service in a way that is bold and unique.
The professional network is regarded as one of the most utilised business networks today. The consumption and creation of content on LinkedIn is an underestimated phenomenon with drastic effects on a business’s success
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YouTube Shorts is an incredible tool that can significantly boost your local business's social media presence. As a short-form video format, YouTube Shorts allows you to create engaging and attention grabbing content to attract your audience
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Google My Business is a powerful tool that can revolutionise your local business's social media strategy. With Google My Business, you can create a compelling online presence and effectively connect with your audience.
What We Do
To kick-start the process, we will arrange an introductory call or meeting to get to know you and your business better. During this initial conversation, we will provide an overview of our social media management package and discuss your goals and objectives. Following this, we will provide you with an onboarding form that captures essential information about your audience, branding, and services.
Understanding your target audience is crucial for effective social media marketing. In the onboarding form, we will request specific details about your target demographic, including their age range, interests, geographic location, and any other relevant information. This information will enable us to tailor our content and engagement strategies to resonate with your audience and maximize your reach.
Your brand's identity plays a vital role in social media marketing. In the onboarding form, we will inquire about your brand guidelines, such as your logo, color palette, tone of voice, and overall brand aesthetics. We will also request any existing brand assets you would like us to incorporate into your social media posts. By aligning our content with your brand's values and style, we can maintain a consistent and recognizable presence across your social media channels.
We will delve into understanding the specifics of the services you provide. This will involve gathering information about your key offerings, unique selling points, and any special promotions or events. By comprehending your services in-depth, we can highlight their value and create engaging social media content that drives awareness, interest, and conversions.
Based on the information provided in the onboarding form, our experienced social media team will develop a comprehensive content strategy tailored to your brand and audience. This strategy will outline the types of content we will create, the frequency of posts, and the platforms we will target. It will also incorporate any specific goals or objectives you have outlined during the onboarding process.
Once the onboarding process is complete and the content strategy is finalized, we will begin executing the social media management package for your business. We value open communication and collaboration, so we encourage you to provide feedback, share any updates or changes in your business, and engage with us throughout the process. This ongoing collaboration will ensure that we continuously refine and optimize our social media efforts to achieve the best possible results
Locally is a Sydney-based digital marketing agency that offers specialised services like website design, SEO, social media management, and branding to improve the online presence of local businesses.
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