Marketing Analytics and Dashboards in Westmead
Westmead NSW 2145City of ParramattaFairfield studio, about 25 minutes away
Analytics for Westmead businesses
Westmead rooms get bookings from several places at once: Google, a GP's referral, a hospital recommendation and a booking platform. Software only sees some of those. We set up call tracking on the website and Google profile, booking-form tracking in GA4 and a small question on the intake form, how did you find us, so the offline sources are counted too. A single dashboard then shows how many new patients came from each. That helps you decide whether to spend more on search near the hospital precinct or on relationships with local referrers. We take care to keep patient data out of analytics so privacy obligations are respected.
Most businesses can't say where their enquiries come from. Analytics is half set up, calls aren't tracked and the monthly report is a screenshot of visitor numbers that doesn't connect to revenue.
Work near Westmead
Greystanes Vet Clinic is in Greystanes, a short drive south of Westmead, and Master Group Masonry and Brick Facade are in Rydalmere, a short drive east.
What you get
Google Analytics 4 set-up
GA4 configured around the actions that matter to you (calls, forms, bookings), not just page views.
Looker Studio dashboard
One dashboard that pulls search, ads and site data together and updates itself.
Call and form attribution
Each phone call and form fill traced back to the channel and campaign that produced it.
Cross-channel conversion tracking
Google Ads, Meta and organic search measured against the same definition of a lead.
Monthly recommendations
A short report on what moved, why, and where to move budget next.
How it works
- Step 1
Audit
Check what's tracked now, what's broken and what's missing.
- Step 2
Define
Agree what counts as a lead and a sale so every channel is measured the same way.
- Step 3
Build
Set up tracking, call attribution and the dashboard.
- Step 4
Review
Walk through the numbers monthly and decide what changes.
Analytics in Westmead: questions
Can analytics see patient details?
It should not. We set tracking up to record that a booking or call happened, not who made it, and keep health information out of Google Analytics and other marketing tools.
How can we count GP referrals?
Add a referral source field to the booking form or intake. It is simple, and when combined with call tracking it shows how many patients come from referrals compared with search.
Do you work with practices near Westmead Hospital?
Yes. Westmead is about 25 minutes from our Fairfield studio, and we can meet at your rooms. Clinic and allied health websites are a regular type of project for us, including clinic sites with online booking.
Can you track phone calls from my website?
Yes. Call tracking attributes each call to the channel, campaign and keyword that produced it, which matters for any business where most enquiries come by phone.
Ready to talk about Westmead?
Tell us what you sell and who buys it. We'll look at what your Westmead competitors are doing and reply with a plan and a price. You don't need a retainer to have the conversation.