Marketing Analytics and Dashboards in Wentworthville
Wentworthville NSW 2145Cumberland City CouncilFairfield studio, about 20 minutes away
Analytics for Wentworthville businesses
Wentworthville customers often hear about a business from family, check it on Google, then ring or visit. That journey is normal here and standard analytics handles it badly: it credits the final Google search and hides the referral. We fix this with a short 'how did you hear about us' step on forms and at the counter, call tracking for the phone number, and Google Business Profile data for direction requests. For tutoring and clinics that rely on enrolments or appointments, we track a booking as the goal, not a page view. The monthly dashboard then shows referrals and search side by side.
Most businesses can't say where their enquiries come from. Analytics is half set up, calls aren't tracked and the monthly report is a screenshot of visitor numbers that doesn't connect to revenue.
Work near Wentworthville
Greystanes Vet Clinic is a few minutes west in Greystanes, and Master Group Masonry and Brick Facade are in Rydalmere, a short drive east.
What you get
Google Analytics 4 set-up
GA4 configured around the actions that matter to you (calls, forms, bookings), not just page views.
Looker Studio dashboard
One dashboard that pulls search, ads and site data together and updates itself.
Call and form attribution
Each phone call and form fill traced back to the channel and campaign that produced it.
Cross-channel conversion tracking
Google Ads, Meta and organic search measured against the same definition of a lead.
Monthly recommendations
A short report on what moved, why, and where to move budget next.
How it works
- Step 1
Audit
Check what's tracked now, what's broken and what's missing.
- Step 2
Define
Agree what counts as a lead and a sale so every channel is measured the same way.
- Step 3
Build
Set up tracking, call attribution and the dashboard.
- Step 4
Review
Walk through the numbers monthly and decide what changes.
Analytics in Wentworthville: questions
How do I measure word-of-mouth?
Ask. A required drop-down on your enquiry form and a quick question on the phone give you more reliable data than any tool. We then report it next to search and ads.
Can you track enrolments for a tutoring centre?
Yes. We set up tracking on the enrolment form or booking tool so each sign-up is tied to the source. If enrolment is done by phone, call tracking covers it.
Do you work with Wentworthville businesses in person?
Yes. Wentworthville is about 20 minutes from our Fairfield studio, so meetings, product shoots and shopfront visits around Dunmore Street and the station are straightforward. Video calls work too if you can't leave the shop.
Who owns the dashboard?
You do. It's built in your own Google account, so you keep it if we stop working together.
Ready to talk about Wentworthville?
Tell us what you sell and who buys it. We'll look at what your Wentworthville competitors are doing and reply with a plan and a price. You don't need a retainer to have the conversation.