Fixing the shopping experience on a DTC food store
Conversion and search work for a freeze-dried Vietnamese soup brand selling in Australia and the US, including a bundle builder that makes buying a box easy.
- Web
- E-commerce
- SEO
- Client
- Sup Foods
- Industry
- Food & E-Commerce
- Services
- E-CommerceSEOCRO
- Year
- 2026
- Platforms
- Web
- Status
- Live
What they needed
Sup Foods had strong art direction and most of its shoppers on phones, but the buying experience had faults that got in the way of sales: a faulty quantity selector, a cart error, a bare "Error!" beside add-to-cart and star ratings stuck at zero.
What we built
We kept the look and fixed the store underneath. The brief was "fix the plumbing, protect the art direction".
On desktop and on a phone
What changed
- The new bundle builder is live at supfoods.co
- A smoother path from product to checkout on mobile
Get a plan like this
Tell us about your business. We'll reply within one business day with what we'd build, in what order, and a fixed quote.