Growing retail partnerships for the Qantas Frequent Flyer program
Product work across Qantas Loyalty's retail partnerships, from launching new partners to lifting the performance of existing ones. Delivered through Product Rocket.
- Web
- App
- Client
- Qantas Loyalty
- Industry
- Loyalty & Retail
- Services
- Product Management
- My role
- Senior Product Management Consultant (via Product Rocket), 2022 to 2024
- Platforms
- Web
The challenge
Qantas Loyalty works with a wide range of retail partners so members can earn points on everyday spending. Some partnerships were underperforming, and every new partner needed to be brought on board.
What I did
I launched new partnerships, lifted marketing in Qantas and partner channels for underperforming ones, and standardised the partnership offer so onboarding was more consistent.
What changed
- Launched key partnerships with Seagrass and Petstock
- Revived underperforming partnerships through stronger marketing in Qantas and partner channels
- Standardised the partner offer to streamline onboarding and improve quality control
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