A social media system for a national peak body
A four-month content strategy and a library of designed posts for Playgroup Australia, the national peak body for community playgroups.
- Brand
- Social
- Client
- Playgroup Australia
- Industry
- Early Years Not-for-profit
- Year
- 2026
- Status
- Delivered
What they needed
Playgroup Australia's social channels had no steady rhythm or plan, and needed to reach two audiences at once: parents who don't yet know about playgroup, and government and the early years sector.
What we built
We worked from their existing visual style and photo library to build a reusable post template system, a calendar across five content pillars, and the on-post words for every carousel, graphic and video.
What changed
- A 48-post content calendar from October to January
- 36 designed posts across awareness, practical, emotional, advocacy and community themes
- Quarterly content planning with the Playgroup Australia team
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