A logo that says water and cosy at once
Logo and brand identity for CozySwim, a kids' swim parka brand: the droplet-hood mark, range colourways, swing tags and social.
- Brand
- Client
- CozySwim
- Industry
- Kids' Apparel & E-Commerce
- Services
- Logo DesignBrand IdentityPackaging
- Year
- 2026
- Status
- Delivered
What they needed
CozySwim's first wave logo looked like every swim school in Australia and didn't hold up when shrunk to an icon.
What we built
We explored several marks and settled on a solid droplet with a hood cut-out and a coral collar that hints at the towelling lining, then applied it across the brand sheet, the parka range, swing tags and social tiles.
What changed
- Droplet-hood logo adopted as the brand mark
- Applied across four range colourways, swing tags and social
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Tell us about your business. We'll reply within one business day with what we'd build, in what order, and a fixed quote.