Marketing Analytics and Dashboards in Strathfield
Strathfield NSW 2135Strathfield CouncilFairfield studio, about 25 minutes away
Analytics for Strathfield businesses
Strathfield businesses face a particular measurement problem: customers arrive through channels that standard analytics barely see. A tutoring centre might get enquiries from WeChat shares, Google searches and a parent's recommendation, and then convert by phone or in person. We set up GA4, call tracking, Business Profile reporting and clear form tracking, then add an intake question that records how each person heard of you. If your audience splits by language, we can segment reports by language page too, so you see whether the Korean or Chinese pages earn their place. Because many customers pass through the station daily, direction requests and Maps views also tell you whether visibility is turning into visits.
Most businesses can't say where their enquiries come from. Analytics is half set up, calls aren't tracked and the monthly report is a screenshot of visitor numbers that doesn't connect to revenue.
Work near Strathfield
Westside Sports Chiro is in Homebush West, next to Strathfield, and Pro Health Clinic and Project Rewire are a short way east in Ashfield.
What you get
Google Analytics 4 set-up
GA4 configured around the actions that matter to you (calls, forms, bookings), not just page views.
Looker Studio dashboard
One dashboard that pulls search, ads and site data together and updates itself.
Call and form attribution
Each phone call and form fill traced back to the channel and campaign that produced it.
Cross-channel conversion tracking
Google Ads, Meta and organic search measured against the same definition of a lead.
Monthly recommendations
A short report on what moved, why, and where to move budget next.
How it works
- Step 1
Audit
Check what's tracked now, what's broken and what's missing.
- Step 2
Define
Agree what counts as a lead and a sale so every channel is measured the same way.
- Step 3
Build
Set up tracking, call attribution and the dashboard.
- Step 4
Review
Walk through the numbers monthly and decide what changes.
Analytics in Strathfield: questions
Can we track WeChat or word-of-mouth enquiries?
Not automatically, but an intake question, recorded each time, captures them well. Combined with call and form tracking, it gives a fuller picture than website data alone.
Can the dashboard split results by language?
Yes, if your site has separate language pages we can segment traffic, calls and forms by them. That shows which versions bring enquiries and which can be simplified.
Do you work with Strathfield businesses face to face?
Yes. Strathfield is around 25 minutes from our Fairfield studio, and we already work with Westside Sports Chiro in nearby Homebush West, so meetings, photography and site visits around the station and Homebush are practical.
Who owns the dashboard?
You do. It's built in your own Google account, so you keep it if we stop working together.
Ready to talk about Strathfield?
Tell us what you sell and who buys it. We'll look at what your Strathfield competitors are doing and reply with a plan and a price. You don't need a retainer to have the conversation.