Marketing Analytics and Dashboards in St Marys
St Marys NSW 2760Penrith City CouncilFairfield studio, about 30 to 35 minutes away
Analytics for St Marys businesses
St Marys businesses have a measurement problem that is easy to describe: half the customers ring, a third walk in off Queen Street, and the website only shows visits. That makes it hard to say whether the profile, the ads or word of mouth is working. We fix this by tracking calls from the site and the Google profile, adding a simple 'how did you hear about us' question at the counter or on the phone, and feeding it into one report. Many local shops also rely on repeat customers, so we separate new enquiries from returning ones. The dashboard is built in your own Google account and updates itself, so you can see what changed each month without wading through visitor numbers.
Most businesses can't say where their enquiries come from. Analytics is half set up, calls aren't tracked and the monthly report is a screenshot of visitor numbers that doesn't connect to revenue.
What you get
Google Analytics 4 set-up
GA4 configured around the actions that matter to you (calls, forms, bookings), not just page views.
Looker Studio dashboard
One dashboard that pulls search, ads and site data together and updates itself.
Call and form attribution
Each phone call and form fill traced back to the channel and campaign that produced it.
Cross-channel conversion tracking
Google Ads, Meta and organic search measured against the same definition of a lead.
Monthly recommendations
A short report on what moved, why, and where to move budget next.
How it works
- Step 1
Audit
Check what's tracked now, what's broken and what's missing.
- Step 2
Define
Agree what counts as a lead and a sale so every channel is measured the same way.
- Step 3
Build
Set up tracking, call attribution and the dashboard.
- Step 4
Review
Walk through the numbers monthly and decide what changes.
Analytics in St Marys: questions
How do I track walk-ins from Queen Street?
We cannot see footsteps directly, but we can measure Google Business Profile direction requests and calls, and add a quick 'how did you hear about us' prompt. Together they give a useful picture.
My customers mostly ring. Is analytics still worth it?
Yes, because call tracking is the main thing. It shows which search, ad or page led to each call, which is the information most phone-led shops are missing.
How far is St Marys from your Fairfield studio?
Around 30 to 35 minutes by car, depending on traffic on the M4 and the Great Western Highway. Site visits, shopfront photos and workshops around Queen Street and the Dunheved area are realistic. Most other work runs by phone and video.
Can you track phone calls from my website?
Yes. Call tracking attributes each call to the channel, campaign and keyword that produced it, which matters for any business where most enquiries come by phone.
Ready to talk about St Marys?
Tell us what you sell and who buys it. We'll look at what your St Marys competitors are doing and reply with a plan and a price. You don't need a retainer to have the conversation.