Marketing Analytics and Dashboards in Lakemba
Lakemba NSW 2195City of Canterbury-BankstownFairfield studio, about 30 minutes away
Analytics for Lakemba businesses
In Lakemba a lot of the action happens off the website: a friend recommends a shop, someone messages on WhatsApp for stock, and a visitor checks hours on Google before heading to Haldon Street. Standard website reports capture only part of that. We set up tracking for clicks on call, WhatsApp and directions buttons, and add a way for staff to record how a new customer heard of you. During Ramadan, we compare the evening trade with the same period in other months and show which channels went up. Language reports show whether the Arabic version of a page brings more clicks than the English one. The dashboard brings these signals together so you can decide where to spend your time and budget.
Most businesses can't say where their enquiries come from. Analytics is half set up, calls aren't tracked and the monthly report is a screenshot of visitor numbers that doesn't connect to revenue.
What you get
Google Analytics 4 set-up
GA4 configured around the actions that matter to you (calls, forms, bookings), not just page views.
Looker Studio dashboard
One dashboard that pulls search, ads and site data together and updates itself.
Call and form attribution
Each phone call and form fill traced back to the channel and campaign that produced it.
Cross-channel conversion tracking
Google Ads, Meta and organic search measured against the same definition of a lead.
Monthly recommendations
A short report on what moved, why, and where to move budget next.
How it works
- Step 1
Audit
Check what's tracked now, what's broken and what's missing.
- Step 2
Define
Agree what counts as a lead and a sale so every channel is measured the same way.
- Step 3
Build
Set up tracking, call attribution and the dashboard.
- Step 4
Review
Walk through the numbers monthly and decide what changes.
Analytics in Lakemba: questions
Can I track WhatsApp enquiries from my Lakemba website?
Yes, we can track clicks on a WhatsApp button and count them as enquiries. We can't see inside the chat, but pairing click counts with your own notes shows how many turn into orders or visits.
How do I compare Ramadan with the rest of the year?
We set up reports that line up website visits, profile searches, calls and direction requests across date ranges. You can then see which channels peaked and what to plan earlier next year.
Do you build websites in Arabic or bilingual sites for Lakemba businesses?
We can set up bilingual pages with proper language tags, so each version can be found in its own search. We would first check who actually enquires, because an English page with one Arabic section is often enough to start.
Can you track phone calls from my website?
Yes. Call tracking attributes each call to the channel, campaign and keyword that produced it, which matters for any business where most enquiries come by phone.
Ready to talk about Lakemba?
Tell us what you sell and who buys it. We'll look at what your Lakemba competitors are doing and reply with a plan and a price. You don't need a retainer to have the conversation.